Goal: The client wanted to create an educational platform utilizing a digital course. The concept for this project stemmed from receiving lots of interest and inquiries from mothers on how to begin preparing for a natural birth without the use of epidural.
Problem: Unfortunately, this healthier, trending alternative is often met with fear and anxieties rooted in myths and lack of education. Frequently asked questions involved birth location recommendations, nutritional tips, doula scouting, pain level expectations, and postpartum support.
Solution: I consulted with the client about different options, but they ultimately wanted a course that focused most on engagement, rather than an information dump. Getting the learner past the fears of the actual day of birth was the biggest concern in order to offer a different product than competitors. A scenario-based digital course was proposed to walk mothers through real-life moments that would prepare them for the big day.